THE ALGORITHM DREAM #10

The Algorithm Dream(2020 –ongoing)explicitly quotes melted clocks from Salvador Dali in “The Persistence of Memory” offering a reinterpretation of Surrealism in a contemporary lens. There is a link between surrealism and surveillance capitalism. The latter is understood as a new economic order that makes human experience human experience a free raw material for hidden commercial practices of extraction, prediction,and sale. Surveillance capitalism makes use of the search algorithm with a parasitic logic in which the production of commodities is subordinated to a new global architecture of behavioral transformation behavior of the individual and the masses. As Kenneth Goldsmith points out, “The web is tinged with surrealism and uses its methods of drift, disorientation and disjunction as ways to open up new and unfamiliar experiences.”The algorithm curates and organizes our desires as a forceful digital libidinal force, we are dreaming the dreams of someone else, of a digital subconscious managed by an algorithm and because of this we become more and more disoriented and helpless. The sculpture represents anenlarged pound that, while it is melting, itseems to take a different form and alter the features of the queen. This sculpture is a series that is repeated in the same form but in different combinations of colors, like a dream that repeats itself in different moments and continues to re-emerge every night.